Starter: Read through the tasks below and continue from where you left off on Friday. Make sure you add as much detail as you can for each section.
Task 1:
Create a marketing plan for a new type of shoe - the AIR trainer.
Your plan MUST include details on:
- Place
- Price
- Product
- Promotion
- And a description of your customer
*TIP - Think about who your competitors are as well as where and how they sell their products. Make sure you write this in your plan.
*TIP - Use facts and figures where possible.
Task 2:
Create sketches of your AIR trainer and draw a storyboard for an advertisement. On the storyboard, make sure it is clear what is happening in the scene, what characters are present, how long each scene is.
Task 3:
Evaluate your AIR trainer advert. You should write at least 150 words.
EXT:
Compare your AIR trainer product to other existing trainers. How are they similar/different? You should write at least 150 words.
